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  • To understand that our policyholders receive a meaningful and needed product.
  • To continue an aggressive leadership role in the worksite market.
  • To perform within the highest level of honesty, integrity and dependability.
  • To have steady and profitable growth to secure our future.
  • To understand clearly that our products can only be as good as the service behind them.
  • To encourage our sales team to become well educated and informed to meet the future needs of our policyholders.
  • To assist our sales team while encouraging the highest level of freedom.
  • To demonstrate success generated by clearly defined goals and plans of action.
  • To expect the results we want, based on doing it right.